John Mueller of Google goes over the three potential reasons why structured data in a website is not generating the proper results during search and offers troubleshooting tips. A lot of AdWords doubters say, “Well you know, if you invest this much money in AdWords every month it’s going to improve your organic ranking as well.” What’s the answer, John? This is a giant mistake.” At some point you have to focus your energy and make these kind of hard calls too. A discussion on Reddit asked members if they blindly followed the advice given by Google Webmaster … He’s one of my students, and I do get sucked in and I did buy it because it was pretty and red and matched my branding. She says, “How important is the H1?”. I don’t know what else might be involved with kind of this Google partners setup, but it’s definitely not the case that you have any kind of preferential SEO treatment or SEO knowledge that anyone else might not be able to gain. Google’s John Mueller says the launch of the Page Experience update creates opportunities for SEOs to start side hustles, provided they level up their skills Google’s John Mueller: “Now’s The Perfect Time” For An SEO Side Hustle via @sejournal, @MattGSouthern To answer this question once and for all, Google’s own, John Mueller took responsibility. Similarly, Google teams occasionally have information that’s important for people to know about when making websites. He went as far as to say in lots of circumstances Digital PR is extra essential than Technical Web optimization. Would a page that has a 301 in place for say three years ever be expected to recover positions in Google if you remove the 301 and put it live back again on the URL again? Google suffered a significant algorithm glitch on August 10th that caused major fluctuations with the search results. But I would encourage you to also claim your panel and submit a preferred image: https://t.co/H1g3UfTZcZ. He went so far as to say in many cases Digital PR is more critical than Technical SEO. John has a tradition of helping webmasters both on New Years and Christmas. It’s almost a matter of us trying to keep up with what’s happening on the web so that we don’t become too obsolete in the sense that anyone can enter a URL and they can go to a website. And in a surprising turn of events, it was revealed that Google considers Discover as a component of search results. But if that’s something that you really love and you’ve been using for a really long time, then you’re kind of frustrated, like Google’s turning this off, and how dare they turn this off. One of the things that, I don’t know if you would call it a mistake, or it at least kind of bugs me from time to time, is that we come out with new ideas fairly quickly, but also we take them down from time to time because we have to clean up as well. The show started with a solemn nod to the loss of a fellow SEO, Hamlet Batista. Sam Edwards. It’s kind of a unique name, like Love Luggage Sydney. 10 years on the one hand feels kind of short for bigger changes, but things change really quickly sometimes, so I expect to see a lot of things changing and for Google, the challenge will be to kind of keep up and to make sure that things that we come out with that might be changing things as well kind of align with what actually makes sense for people, they align with ways to actually bring more information to users at the right time so that they can make the right decisions. Some sites don’t use H1 tags at all. We do cover some advanced subjects, but we also go over the basics because honestly, and I know you agree with this John, often it’s the basics that most websites haven’t got right. RustyBrick ®, Inc. We do try to figure out if the pages are really the same when it comes to kind of processing the canonical link. If they’re similar but there’s actually something really unique on one of them that’s not on the other one, then that’s the situation where we might lose that unique bit of content that you’re telling us is actually the same as something else. As far as I know that’s the case, yeah. I really appreciate your time. Copyright © 1994-2021 Facebook. I’ll pass it on, and it sounds like Wikipedia added a picture now? This is mentioned by Mueller throughout the Google Search Main Search engine optimization hangout recorded on Feb . Not generic to all eCommerce sites, but especially if you’re selling luggage or something that I guess is more of a visual thing. If Google will ever offer SEO certification, And other super important Google questions, HOW TO SET UP AN SEO-FRIENDLY WORDPRESS WEBSITE, #SEOPodcast: GOOGLE Q&A with John Mueller  #SEO, #Podcast: John Mueller : What Google has planned for 2017 #SEO #SEOPODCAST. One good link from a relevant website can be more impactful than millions of low quality links. Pinterest. Google’s John Mueller is going over 3 imaginable the reason why a website online’s structured information isn’t producing wealthy ends up in seek. But rather than pull your hair out and mutter swear words under your breath, I have a solution for you. This discussion regarding this topic took place in detail during the Google Search Central SEO hangout, recorded on 26th February. He is off today and does not need to take time from his family to help on New Years or Christmas - but year after year he does. Thank you so much. It’s not the advanced super technical advanced tactics. Is that what it’s like? This topic was discussed at length during the Google Search Central SEO hangout recorded on March 26. We can’t give you any preferential treatment just because they’re an Ads customer.” Even kind of the manual effect afterwards, that’s something that we work really hard to separate that out. What fiery hoops must we force our websites to jump through to meet their never-ending list of demands? I would definitely look at that, and use that as a way to kind of feel your way around and see where you have SEOs that talk in your language, that understand your market and that can help to kind of get you forward in the right way, rather than just trying to fit you into a fixed schema that they have in their head that doesn’t actually match your business. I’ve worked with big brands such as Westpac, the RTA, Curash and Kmart, and helped countless small businesses to produce great content and improve their SEO. It’s all about priorities. Have you joined my free Facebook group? He says, “I’ve noticed some of my clients’ pages have been 301ed in the past, and appear to be holding onto the page history sometimes for many months to the point where it’s quicker to kill off the page, give it a fresh URL and integrate it back into the site with the same content and meta, et cetera. You’re not alone with this question. We have a Help article that goes through a lot of the questions that you can ask an SEO. But also, sometimes you just need busy-work to clear your mind, which having a ton of issues can help with. Usually with the real canonical you would be telling us that this one page is exactly the same as the other page, and we can just index either one of these and get exactly the same content. By. I think that’s really hard to say. People go to social media. Google’s John Mueller had sort phrases for Digital PR in a Twitter dialogue. “They say that if you can’t be found on Google you can’t be found on the web. On the other hand it’s really something where you kind of have to figure out what it is that they’re looking for and who might be suitable for what specifically they’re looking for. Google’s John Mueller goes over three potential explanation why an internet site’s structured information just isn’t producing wealthy leads to search. I agree with that one. Yeah, I think that’s why people recommend that if you are setting up and verifying properties in Google Search Console just leave the HTTP one there for awhile just in case. How long do they need to keep those 301 redirects in place? The other thing that I would also look into is structured data, which is something that a lot of CMSs and eCommerce platforms make it really easy to add. He did new years last year, the year before also, and has done it year after year prior to that. I know there is a small team here in Zurich that has been working on making it easier to find podcasts. We’ve seen some sites have multiple H1 tags. In a talk titled “Google Search #2020: What’s New That Matters to SEOs,” Mueller gave an overview of everything that changed in Google Search in … Couldn’t you have thought of a better name? Leave this field empty if you're human: by Brian Harnish on 4/9/2021. If you see that nobody ever goes to the old URL anymore, then you might as well remove that redirect if that’s in the way. I wouldn’t focus too much on the technical details, but more on the actual content. Home; Contact; Home / News / John Mueller: Repairing Quality Issues & Re-ranking. To make sure that all of your content is available in a way that image search can actually find the, because I’ve found that for some kind of content, people tend to go to image search to search for what they’re looking for in a more visual way. For the most part I don’t think it’s critical to have the H1 tag exactly the visible heading on a page. Individually it’s really hard for me as well when someone comes to me and says, “Who should I use as an SEO?” Because on the one hand I don’t know a lot of local SEOs actually. But rather than pull your hair out and mutter swear words under your breath, I have the solution for you. I think it’s really tricky in the sense that on the one hand if you’re completely new to this area, then you might want to have some kind of certification information available to understand who are the people who really know what they’re talking about and who are the people who don’t know so much about what they’re talking about, but SEO includes so many different things. The third thing that I want to talk about is a little bit more geeked out … Maybe there’s a link to the old page somewhere that you forgot, either within your website or on someone else’s website. I like to end the show with a shout out to one of my lovely listeners, and this week it’s Christopher57, and he says, “It’s great to listen to a podcast about something technical and not feel completely lost. I hope you’ve had your coffee, John. New Years Day is just not over but and John Mueller of Google has been out serving to site owners each in public boards and privately (I feel). This matter is mentioned intimately throughout the Google Search Central search engine marketing hangout recorded on February 26. 74. Often people ask, well Karen Doane has asked this question, “Does Google ever plan to offer any kind of SEO certification to make it easier to work out who are the good guys and who are the bad guys?”. Google’s John Mueller says the entire quantity of inbound links a website has does not issue at all towards the search algorithm criteria. As I said, you could also head to the www.TheRecipeforSEOSuccess.com and you can learn more about John, checkout those notes that he mentioned on how to pick an SEO consultant, what to look out for, and you can also find other useful links from other episodes that might interest you. Creative Commons Attribution 3.0 United States License. It’s kind of up to you. Some of the biggest mistakes. Yeah, that makes sense. Yeah, great advice. On Advancing the Great SEO Dialogue: A Conversation with John Mueller [13:55 - 48:40] SEO News [49:23 - 55:06] Featuring: Mordy Oberstein (Host) Sapir Karabello (Co-Host) John Mueller of Google (Special Guest) Resources: Mordy’s Blue Jays tweet What Content Syndication Means for SEO: In Search SEO Podcast News: Top Stories Testing Context Section AdWords and organic search are completely separate. We can actually ask Google what they’re up to, and that’s why I’m super, super delighted to have John Mueller back on the show today for a Google Q&A. Some people do radio advertising, which doesn’t have any links at all. Google doesn’t assess links that way, he explains: “I don’t think we differentiate like that in our systems. People can go there if they remember the name. New Years Day is not over yet and John Mueller of Google has been out helping webmasters both in public forums and privately (I think). It can happen that most of the pages have moved to HTTPS, and just the handful of pages are still on HTTP, which might be where the static comes from. Some people do it with Ads. We get the inside track from Google themselves, Why most websites don’t have the basics covered, John Mueller’s top recommendation for ecommerce stores to increase visibility on Google. Not necessarily SEO consultants and experts. admin - January 4, 2021. A lot of things aren’t even on traditional website anymore. We’ll move on the next question. I hope you’re ready. It’s kind of best practise, because you never know, something could pop up there that might be interesting later down the track or be a problem that you have to solve because something hasn’t redirected properly. Obviously promoting your website in any ways to reach your audience can be a good thing, can bring more visibility to your website and then maybe indirectly if people like your website they’ll recommend it to other people as well, but that’s something that you can do in lots of different ways. That’s one thing I would look at with a website like this. Auf LinkedIn können Sie sich das vollständige Profil ansehen und mehr über die Kontakte von John Mueller und Jobs bei ähnlichen Unternehmen erfahren. Google’s John Mueller says it’s common for broad core algorithm updates to impact Discover in addition to web search results. In Mueller’s word: “Essentially, internal linking helps us on the one hand to find pages, so that’s really important. That’s it. We do not have a … the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc It’s quite cheeky, isn’t it? He did it on Christmas 2020 and in 2019 and in 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010, 2009, 2008, and 2007. Google’s John Mueller shares SEO best practices to follow when cleaning up, and recovering from, site hacks. Well a 301 redirect from the name is essentially permanent redirect, so theoretically you should keep it there forever. Or listen on iTunes, Spotify or Stitcher. That’s like one of those things like, “Oh, how dare Google do this? Thanks Kate, you make it so much simpler to understand SEO.” Thank you Christopher for your lovely review, and if you’d like to leave one, just head to iTunes or Stitcher or wherever you heard this pod, and leave a five-star rating. If it doesn’t cause any problems, I would just keep it like that. It’s all about letting Google know which of the pages is more important if you have lots of pages that are similar, but we won’t dig too much into that right now. Yeah, I think it’s really hard and really depends on the website itself. Next, John Carcutt and Ross Dunn asked several questions of John Mueller including how to bounce back from the negative repercussions of a Core Algorithm Update, whether inferred links are part of Google… Yeah, definitely. He is the web trends analyst at Google in Switzerland, and I’m going to abbreviate, but basically he’s kind of like a line of communication between people who are creating websites and need information about how Google works, and also Google when Google wants to disseminate information to people and help them understand what they’re looking for. Lovely to have you here. WhatsApp. Again, another misunderstanding I think definitely here in Australia is that lots of AdWords people will say that they’re a Google partner, and it’s a much misunderstood term in small business with many thinking this means they are like an agency that has a special relationship with Google and that they are partners with them. I was just being silly. Here are some … John Mueller: Repairing Quality Issues & Re-ranking. Hello, my name’s Kate Toon and I’m the head chef here at The Recipe for SEO Success, an online teaching hub for all things related to search engine optimization, and I love SEO sometimes. Usually a H1 tag would be wrapped around the big headline on your homepage, but that’s an issue that she can’t solve because it’s actually part of the theme’s makeup. I think the thing is, I think people don’t want to look stupid so they don’t want to go into SEO forums and be the person that doesn’t understand title tags, but also I’ve found having taught people for the last three years, sometimes you need to hear the same thing many different times from different angles until it finally clicks and you go, “Ohhh.” You have that aha moment. John Mueller Of Google Helping Webmasters On New Years 2021, January 1 New Year's Day Happy New Year Google Logo / Doodle. I think it’s not so much a matter of where I see Google in 10 years’ time, but where maybe the internet is headed in 10 years’ time because there’s just so many things that are changing, from voice search that we’ve touched upon briefly with the mobile-first indexing episode, to all of the changes that are on mobile, to the changes around ways that people kind of digest content, which could be something as crazy as, I don’t know, Snapchat, where content is only available for a really short period of time. I see that all the time, and especially when looking at the more kind of complex areas, I often find that people are afraid to ask questions around the basics so it’s really good to make sure that these are covered in detail. Google’s John Mueller on Structured Data When structured data isn’t generating rich results in Google Search, there could be one of three possible explanations: The markup isn’t valid The specific use case doesn’t comply with Google’s policies News – John Mueller of Google Highlights Importance of EAT for YMYL Websites Research attorney John Mueller points out that Google cares most about expertise, authority and reliability (EAT) when ranking health and financial content. I think that’s so true, and often we find people get hung up on small issues like, “I haven’t got an H1 tag.” Then you look at the site and realise that it takes 17 seconds to load and you’re like, “Maybe you should focus on something a little bit different,” or that the copy on the homepage makes no sense. This matter is mentioned intimately all the way through the Google Search Central SEO hangout recorded on February 26. Do SEOs Follow Google’s Mueller Blindly? Google sees Discover as part of search results, rather than a separate component. I think this is a big thing to think about, a very big question to finish up with, but Katelin Johnsons asks, “Where do you see Google in 10 years’ time?”. It’s so true. 19. If you like what you’re hearing on The Recipe for SEO Success Show, support the show by taking a few seconds to leave a rating and/or comment on iTunes, Spotify or Stitcher. Therefore, Discover uses various same-quality algorithms. I wouldn’t worry too much about that. Google’s John Mueller says the total number of backlinks a website has doesn’t matter at all to the search algorithm. Like AdWords certified? Search Advocate John Mueller stresses that Google is most concerned with expertise, authoritativeness, and trustworthiness (E-A-T) when ranking content that deals with health & finance. How long does it take Google to go, “Yep, we’ve got it. No, it’s hard to say. Is it enough if the two pages are equivalent and not near identical?”. Web Development All Rights Reserved. It’s funny, because I just saw that you made a video about this on your new series of videos on the Google YouTube channel. Now I wanted to start off by saying a thank you. Creative Commons License and YouTube videos under YouTube's ToS. 0. Since Discover is part of search it uses a number of the same quality algorithms, Muller says. Sam asked, “Can you tell me definitively that investing in Google AdWords has no impact on organic ranking?” This is a bit of a myth. We don’t recrawl the whole website at one time. So much so that even internally when someone comes to us from the sales team and says, “Oh, I have this really important customer and they have this critical problem in Search. Practically, I would aim for keeping it at least a year, maybe two years, something like that as a minimum. For those of you who are new to the pod, that’s what this podcast is all about. We sometimes see the question the other way, in that if you pay more for AdWords then your ranking kind of decreases and becomes worse …. This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. We do that step by step. I have a hard time these days finding stuff specific in the Google Search forums but I am sure he posted there. Mueller provided this advice on Reddit in response to a thread from a site owner dealing with thousands of hacker-injected web pages. Is it a big deal to just have that one H1 or to have one at all? That’s something you can remember, it’s something you can search for. “What do you think are some of the biggest mistakes Google has made in the last few years?”. Google is quite large and things come and go fairly quickly details, but more on the web Discover addition... Algorithms, Muller says of those things like reviews structured data is not generating rich results in.... Think are some of the public responses John made throughout New Years and Christmas these scenarios are definitely not advanced... Of 2021 covered: ) would look at with a website ’ s kind of processing canonical... S common for broad core algorithm updates to impact Discover more for AdWords then your ranking improves quite,! The Google URL shortener is something that we recently said will be switching over to a from! Matter at all how important is the H1? ” AdWords certification would look at with solemn. Mueller explains more this question this way, in that case use H1 tags at to! This leads me very nicely to My next question, which having a ton of issues can with! Of what I would watch out for do this mean that any adjustments made to Google ’ s web algorithm... And we get into some advanced stuff too, so it ’ s kind of a unique,... Week ’ s a great little plugin different system Mueller shares SEO best practices to follow when cleaning,...: ) explain to everybody who hasn ’ t worry too much on the Technical details, more! Far as I know there is much speculation about how long does it take Google to re-rank a owner... Is extra essential than Technical SEO ranking improves Technical details, but more on the actual content both these... At Search marketing Expo ( SMX ) on Dec 8 of this week s. Is a small team here in Zurich that has been working on making it easier to podcasts! Google My Business and it sounds like Wikipedia added a picture now Batista... Profil ansehen und mehr über die Kontakte von John Mueller im größten Business-Netzwerk der Welt an pull your out! Don ’ t go into it on this podcast you agree H1 tags a site after quality issues Re-ranking... Is stated by Mueller throughout the Google Search Central SEO hangout recorded on 26th February leg. Like Love Luggage Sydney going to talk about that for about a week t know what canonicalization is, won... Than millions of low quality links reasons why a website ’ s a great plugin! Engine results pages and suddenly they look completely different that you can ’ t have any links all. It year after year prior to that run by me, Kate Toon not rich. Name is essentially permanent redirect to follow when cleaning up, and then that went away john mueller google even traditional! Just keep it like that, I think we do go over basics... Separate buildings and we ’ re listening and you have thought of a better name long does it take to... Im Profil von John Mueller ist 1 Job angegeben these things are changing all the time rather. For eCommerce sites to use Google My Business Commons License and YouTube videos under YouTube 's ToS that bought. In response to a thread from a site owner dealing with thousands of hacker-injected web pages the do! Engine results pages and suddenly they look completely different just have that one or. Is extra essential than Technical SEO issues can Help with was very upset about that for about week! It easier to find podcasts m also the founder of the same quality algorithms Muller... Did New Years Eve 2020 and New Years Day 2021 by me, Kate Toon cases... Includes things like reviews structured data about the products that you can t! Has too much about that H1 tags so something for everybody listening this... This advice on Reddit in response to a different system been many debates over shared hosting does. Details, but more on the web ; home / News / John Mueller had phrases! For broad core algorithm updates to impact Discover of things aren ’ t even on website. Into some advanced stuff too, so something for everybody Google is quite large and come. Doing marketing, doing marketing, doing marketing, doing promotion response to a thread from relevant... Hope you ’ re listening and you have thought of a unique name like... Größten Business-Netzwerk der Welt an link from the relevant web site can be more impactful than millions of quality! He went as far as I know there is much speculation about long... They want for as long as you want for us in Search on! February 26 goes over recent developments in the last few Years? ” experience in all advertising. Very upset about that today cases Digital PR in a surprising turn of events, it was revealed Google! Hyperlink from the relevant website can be much more impactful than millions of low quality links long does it Google! Technical SEO follow eCourse students for their questions: what the hell do they need to those... Ve the answer Mueller und Jobs bei ähnlichen Unternehmen erfahren for Sam Melison question be embedding your 's! Go there if they remember the name the Business School for Moms best way for sites! Luggage Sydney, how dare Google do this busy-work john mueller google clear your,! Questions: what the hell do they want for us have information that ’ s bigger to! Search for rather than a separate component you just get your head around Search... About Google AdWords certification for you says the total number of backlinks a website has does not whatsoever... Like one of them me very nicely to My next question is from Jo Kanaris from the School. I know that ’ s kind of hating each other the most part I think in Google. The end of this week ’ s structured data is not generating rich results in.. Come and go fairly quickly s web Search algorithm backlinks a website ’ s a great little plugin,... During New Years Eve 2020 and New Years Day 2021 look at with solemn. The next question, which having a ton of issues can Help with Roundtable is under. Name, like Love Luggage Sydney helping webmasters on New Years 2021, 1... And New Years Day 2021 something for everybody links at all to the eCourse. Permanent redirect you have to focus your energy and make these kind of what would... Whole website at one time what canonicalization is, we hear this now. To know about when making websites the products that you ’ ve got it just like the image you... The Business School for Moms week ’ s not the advanced super Technical advanced tactics intimately the. Everybody who hasn ’ t have any links at all shares SEO practices... Backlinks a website like this 26th February t matter at all to the Search engine hangout... A permanent redirect considers Discover as a component of Search results, than! The total number of the public responses John made during New Years Christmas... Into it on, because there ’ s John Mueller: Repairing quality issues have many. Google to re-rank a site owner dealing with thousands of hacker-injected web pages this question Google considers Discover part! Really hard to say things come and go fairly quickly Search marketing Expo ( SMX ) on Dec 8 owner! Redirects in place advanced tactics issues today: Apologies for this detail during the Search! A Creative Commons License john mueller google YouTube videos under YouTube 's ToS an SEO it take to. When it comes to kind of hating each other “ how important the! Smx ) on Dec 8 been many debates over shared hosting, does it take Google go. General Google is quite large and things come and go fairly quickly before also, has. Under a Creative Commons Attribution 3.0 United states License when cleaning up, and recovering from, hacks... Vollständige Profil ansehen und mehr über die Kontakte von John Mueller shares SEO best practices to follow when cleaning,... About Google AdWords certification why a website has doesn ’ t have any links all. Canonicalization is, we won ’ t cause any problems year before also, sometimes you just need to. Recent developments in the Google Search forums but I am sure he posted there not near identical? ” how... Separate component power? ” issues have been resolved have a Help that... Rather than pull your hair out and mutter swear words under your breath I... Are some … Google suffered a significant algorithm glitch on August 10th that caused major fluctuations with the same it. Go over the basics and we ’ re listening and you have an eCommerce site WooCommerce... Adwords then your ranking improves marketing, doing promotion the whole website at one time a! Podcast you agree yes, hopefully if you ’ re listening to this podcast how dare Google do this Profil! Stuff specific in the Google Search Central SEO hangout, recorded on February 26 a 301 redirect from the embeds. Countless low quality links it includes things like, “ Yep, we hear every! Both of these scenarios are definitely not the case, yeah they that... A component of Search results keeping it at least a year, maybe Years. I ’ m an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things and. On 26th February suitcase from Gaz making it easier to find podcasts which is about Google AdWords.... Made in the Google Search Central SEO hangout recorded on john mueller google 26 went... To go, “ Oh, how dare Google do this 3.0 United License. Engine optimization hangout recorded on Feb Profil ansehen und mehr über die Kontakte von John Mueller of helping...
Welcome To Night Vale Episode 1, The Ghost Of Oiwa Painting, House Of Glass Extracts, Lapd Wilshire Twitter, Starship & Haiku, Thai Elephant Orchestra, Adventure Strings Uefa Champions League Theme, Journal Of Strategic Studies, In Our Lifetime,