Marketing Firms use marketing to differentiate their products and services in the marketplace, effectively communicate with their intended audience, and develop strategies to maximise consumer value, sales and profits. If you are studying your course online, you can also access and benefit from The Agency’s integrated software wherever you are. (2015), The Relationship between Social Media and Brand Equity, International Conference on Management and Information Technology (ICMIT), Singapore, 20 December.
(2012), The Measurement and Dimensionality of Customer-based Brand Equity: Empirical Evidence from Malaysian Brands, 2012 Global Marketing Conference, COEX, Seoul, 19-22 July.
Ho, P., Goi, C.L. (forthcoming), The Impact of Technological Innovation on Building a Sustainable City, International journal of Quality Innovation, Springer Open. Chieng, F.Y.L and Goi, C.L. (2014), Managing Brand Equity in Higher Education, Management Education: Towards Achieving Global Standards and Recognition international symposium, 2-3 October 2014, Curtin Sarawak, Sarawak.
Faculty of Business, Curtin University is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Dr. Fidella Tiew Nga Huong Goi, C.L., Lai, D.I.S., Chong, A.X.Y., Lee, M.V. Curtin University, Malaysia
Please contact us if you have any questions. Webmaster and Ng, P.Y., Research Projects on the Governance of Local Agenda 21 (RM20000) and Say No to Plastic Bags 3.0 Campaign (RM30000). and Ho, C. (2015), Stakeholder Response to Say No to Plastic Bags Campaign in Reducing Plastic Bag Use in Miri, Malaysia, Pan-Pacific Conference XXXII, 1-4 June, Hanoi, Vietnam. It comprises four schools: Human Resource Management and Organisational Behaviour, Financial Markets and Macroeconomic Dynamics, Scholarship in Teaching & Learning – Teaching Excellence Awards, Scholarship in Teaching & Learning – Publications, Professional Accounting Bodies Engagement, Programme Objectives and Programme Outcomes, 2021 Asian Meeting of the Econometric Society, Bachelor of Commerce (Finance and Marketing), Bachelor of Commerce (Finance and Management), Bachelor of Commerce (Banking and Finance), Programme Objective and Learning Outcomes.
The CGAs are explicitly communicated to staff and students in all courses and unit documentation. and Goi, C.L. Moreover, the department promotes the advancement of the practically relevant research that addresses contemporary challenges faced by marketing managers and policy-makers. (2014), The Impact of Social Media on Brand Equity: A case of luxury brand, 7th Internal Conference on Contemporary Business & 14th Global Conference on Flexible Systems Management, 15-17 October 2014, Curtin Singapore, Singapore. (2014), Smile: Where Social Media And E-Learning Collide, Management Education: Towards Achieving Global Standards and Recognition international symposium, 2-3 October 2014, Curtin Sarawak, Sarawak.
Goi, C.L. 26 – 30 October, Miri, Sarawak. > Tourism and Hospitality and Marketing Double Major (R/340/6/0331), Curtin University is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
CRICOS Provider Code: 00301J Curtin University, Malaysia Is owned and managed by Curtin (Malaysia) Sdn Bhd 199801008086 (464213-M). Students are actively engage with appropriate learning, teaching, and assessment experiences that will enable them to develop and demonstrate the CGAs. > Public Relations and Management (F1-K002) Learn more about what a marketing department does in The Hartford Business Owner's Playbook. (RM125000). Tiew, F. and Goi, C.L.
Curtin Business School is well recognised for its excellence in teaching and the practical applied nature of its courses, and is recognised as an elite global business school through accreditation by the Association to Advance Collegiate Schools of Business.. The command centre’s multi-screen interface utilises Radian6 – a leading social media analytics platform – with touchscreen monitors to provide an authentic and interactive marketing experience.
Curtin would like to pay respect to the indigenous members of our community by acknowledging the traditional owners of the land on which the Perth campus is located, the Wadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, the Wongutha people of the North-Eastern Goldfields.
(2014), Malaysia Boleh?
A few of the many career fields include: marketing communications, internet marketing, sales management, personal selling, public relations, advertising and promotion, retailing, brand management, consultancy, marketing research and much more.
Marketing & Communications Department. Students are actively engage with appropriate learning, teaching, and assessment experiences that will enable them to develop and demonstrate the CGAs.
(RM30000), Abdullah, S.K., Ho, P.P.L., Goi, C.L., Chieng, F.Y.L., Nee, P.H. Mailing Address Curtin Law School Curtin University GPO Box U1987 Perth WA 6845. and Chieng, F.Y.L.
Marketing covers everything from advertising to market research, so it appeals to a wide variety of students and they will have time during university life to discover which field is best suited to them. Ministry of Education Registration Number : KPT/JPT/DFT/US/Y02 DULN003(Q).
(2015), Malaysian Brands or International Brands? Curtin’s management graduates may receive recognition from a range of professional bodies. Curtin University would like to pay our respect to the indigenous members of our community by acknowledging the traditional owners of the land on which the Perth campus is located, the Wadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, … CDT 250, 98009 Miri, Sarawak, Tel: +6 085-630 100 ext. Coordinator, Postgraduate (Higher Degree by Research), Academic Journal Articles (2012 to present), Conference Proceedings / Presentations (2012 to present), Curtin University is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Learn how to track, monitor and respond to comments, questions and complaints online in real-time.
(2015), The Use of Business Simulation Games in Teaching and Learning: A Literature Review, 3rd International Higher Education Teaching and Learning Conference 2015 (HETL 2015), 26-27 November, Curtin University, Sarawak. Goi, C.L. Is owned and managed by Curtin (Malaysia) Sdn Bhd 199801008086 (464213-M). (2013), The Impact of Personality on Generation Y Buying Behaviour: Perception of Females on Fashion, 2013 2nd International Conference on Humanity, Culture and Society, Kuala Lumpur, Malaysia, 29-30 December. The facility was developed with input from industry partners, including The Communications Council, the peak body in Australia representing agencies in the marketing communication industry. The Department of Marketing is committed to produce graduates who demonstrate the Curtin Graduate Attributes (CGAs). The Marketing department offers a number of courses to develop students’ knowledge, skills and experience, and to enable our graduates to secure jobs in marketing at top national and international companies in Malaysia and worldwide. Ministry of Education Registration Number : KPT/JPT/DFT/US/Y02 DULN003(Q). (2012), Implications for Business from Adopting E-Commerce: A Comparative Study between Malaysia and Singapore, The Eighth Asia Academy of Management Conference, Seoul, Korea, 10-12 December. Is Malaysian Brand Really Flying?, The Fifth International Conference on International Studies(ICIS2014), 1-2 December, The Royale Chulan Hotel, Kuala Lumpur, Malaysia. Goi, C.L., Ngu, I.Y.
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